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Twitter Offering Objective-Based Campaigns, New Pricing
Late last week, Twitter announced that it was introducing new tools for advertising on its social site and app, allowing brands to craft what the platform calls “objective-based campaigns” which...
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Facebook Rolls Out Cross-Device Reporting This Week
Yesterday, Facebook announced the rollout of a new tool for advertisers on the social platform to make its case for enhanced conversion tracking. If an individual sees an ad for the first time on a...
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Snapchat to Get Ads, News
According to a report by the Wall Street Journal, Snapchat—still one of the most popular social apps among the under-25 crowd—is planning to bring ads, TV and movie clips, and news to the table this...
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Pinterest Brings Deeper Analytics to the Table
In its bid to be of greater service to businesses that use its platform, this week Pinterest announced that its new analytics tool will be available to businesses worldwide. The tool will allow...
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Twitter Gives Agencies The Nod with “Flight School”
In another move that shows that Twitter is looking to increasingly add value for brands on its platform, the social site is launching a training program geared towards agencies. Called Flight School,...
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Brands Try to Crash Apple’s New Product Party
Yesterday, Apple revealed two new phones, a new wearable device (the Apple Watch), and new services as part of a grand event in Cupertino, California. Fans and critics of the brand alike watched...
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Anonymous Apps Attract Advertisers—But Also Bring Risks
For brands looking to capture the attention of Millennials—particularly teenagers and young adults—apps such as Whisper, Secret, and Yik Yak are attractive options for a lot of reasons; the anonymous...
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Instagram Touts Taco Bell and Chobani Success
In another bid to attract advertisers to its platform, Instagram recently presented new success stories for two companies that have been running campaigns, touting their success. Taco Bell and Chobani...
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Untargeted, Disappearing Ads? Snapchat Will Try It
Brands have been slowly making their way onto Snapchat, the social platform that allows users to take and edit pictures and video, only to send the “snaps” to friends and contacts—with a...
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Study Suggests Social Will Play Major Role in Holiday Shopping
Ecommerce platform MarketLive recently revealed the results of a holiday shopping survey that the group conducted, showing that mobile and social will play a bigger role than ever in consumers’ holiday...
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